Managing Partner Alma Derricks is an accomplished marketing executive and brand strategist with over 20 years of experience empowering both emerging and established businesses to capitalize on shifts in technology, competition, and consumer preferences. Known for her shrewd cultural insights and engaging bedside manner, she collaborates with creators, entrepreneurs, investors, and management teams to sharpen brand storytelling, refine competitive positioning, uncover new markets and revenue streams, and launch disruptive new brands.
Seizing on an opportunity to mobilize the eclectic communities that populated the early internet, Alma created the web’s definitive destination for comic art in 1995 and, driven by the overwhelming popularity of The Dilbert Zone, built one of the internet’s most successful ad-supported content, ecommerce, and licensing businesses. She was soon recruited by Paramount Pictures to help launch the first digital platforms for Star Trek, Entertainment Tonight, and other coveted media properties.
Alma later served as a Firm Director at Deloitte Consulting where she served as a media / industry-facing representative of the Technology, Media & Telecommunications (TMT) and Strategy practices, led the firm’s annual survey of multi-generational consumer technology trends, and created new businesses and customer strategies for an array of media, entertainment, hospitality, and consumer products companies, including Verizon, NBCU, Fox, Redbox, Blue Man Group, Mattel, Amazon, and Southwest Airlines.
As Vice President of Sales and Marketing for the Resident Shows Division of Cirque du Soleil, she was responsible for leading a team of 55, directing global marketing, and driving $500 million in annual sales for Cirque’s portfolio of eight permanent (vs. traveling) shows in Las Vegas and Orlando. In addition to managing key relationships with an array of corporate and creative partners including MGM Resorts International, Disney Parks, The Beatles’ Apple Corps, and the Michael Jackson Estate, she led the company’s first-ever show rebranding effort for The Beatles LOVE and tapped Cirque’s unique creative, technical and operational capabilities to create innovative new businesses including hosting customized corporate team-building experiences in theaters during idle daytime hours.
Most recently, as Chief Marketing Officer for filmmaker Robert Rodriguez’s El Rey Network, Alma was responsible for driving marketing, media & public relations, and brand strategy, developing thought leadership on evolving consumer behavior, segmentation, psychographics, and cultural influences, and creating a framework to transform a portfolio of commissioned productions into a full-service branded entertainment agency.
A sought-after speaker, panelist, and moderator, Alma has spoken internationally on branding, innovation, and “intrapreneurship” with featured keynotes at prominent media, marketing, and technology conferences including Adobe Summit, the Consumer Electronics Show (CES), and National Association of Television Program Executives (NATPE). She holds a bachelor’s degree in International Relations from Stanford University and serves as co-president of the Stanford National Black Alumni Association (SNBAA) board. She also holds an MBA from Georgetown University where she was both an NBC Fellow and Dean’s Scholar.