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REV sold this event series to consumers on an emotional level. The team built the narrative thread around an impactful anthem, “White Flag,” and its call-to-action lyrics, passionately sung by rising music superstar Bishop Briggs. Then, REV combined crucial clips with striking animated images of Ms. Donald, illustrated by acclaimed mixed-media social justice artist Victoria Cassinova.​

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This potent fusion resulted in the two key campaign spots: “Story,” an expression of strength and defiance when Beulah Mae Donald took down the Klan.​

And “Her,” haunting and powerful in juxtaposing the KKK’s image of terror with the literal portrait of a woman triumphant, settling for nothing less than true justice.

REV also created a “Her Story” trailer to run during live CNN programming in the week leading to the series premiere.

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This CNN Original Series premiered to much critical and viewer acclaim while marking the horrific tragedy’s 40th anniversary. And the marketing campaign helped make the network’s first project with Blumhouse a huge ratings success.

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