Managing Partner Alma Derricks is an accomplished executive, brand strategist, and serial intrapreneur with over 25 years of experience building inventive new ventures at the edges of established media, entertainment, technology, hospitality, and consumer products companies. Known for her shrewd cultural insights and engaging bedside manner, she collaborates with creators, founders, leadership teams, and boards of directors to navigate competitive inflection points, sharpen brand storytelling, and launch distinctive new businesses and service lines.
Seizing on an opportunity to mobilize the eclectic communities that populated the early internet, Alma created the web’s first destination for comic art in 1995 and, driven by the overwhelming popularity of The Dilbert Zone, built one of the internet’s most successful ad-supported content, ecommerce, and licensing businesses. She was soon recruited by Paramount Pictures to help launch the first digital platforms for Star Trek, Entertainment Tonight, and other coveted media properties.
Alma later served as a Director at Deloitte Consulting where she served as a media and industry-facing representative of the Technology, Media & Telecommunications (TMT) and Strategy practices. She led the firm’s annual survey of multi-generational consumer technology trends, and created new businesses and customer strategies for an array of media, entertainment, hospitality, and consumer products companies, including Verizon, NBCU, Fox, Redbox, Blue Man Group, Mattel, Amazon, and Southwest Airlines.
As Vice President of Sales and Marketing for the Resident Shows Division of Cirque du Soleil, she was responsible for leading a team of 55, directing global marketing, and driving $500 million in annual sales for Cirque’s portfolio of eight permanent (vs. traveling) shows in Las Vegas and Orlando. In addition to managing key relationships with an array of corporate and creative partners including TPG Capital, MGM Resorts International, Disney Parks, The Beatles’ Apple Corps, and the Michael Jackson Estate, she led the company’s first-ever show rebranding effort for The Beatles LOVE, and leveraged Cirque’s unique capabilities to launch new businesses including customized corporate training programs for global leadership teams from Google, MasterCard, Adobe, and many others.
Most recently, as Chief Marketing Officer for filmmaker Robert Rodriguez’s El Rey Network, Alma was responsible for driving marketing, media & public relations, and brand strategy; developing thought leadership on evolving consumer behavior, psychographics, and cultural influences; and establishing a branded entertainment joint venture with VICE Media.
A sought-after speaker, panelist, and moderator, Alma has spoken internationally on the intersection of business and creativity, innovation, generational nuances, and Brand Entrepreneurship™ with featured keynotes at prominent media, business, and technology conferences including Adobe Summit, the Consumer Electronics Show (CES), and National Association of Television Program Executives (NATPE). She holds a bachelor’s degree in International Relations from Stanford University and is a past president of the Stanford National Black Alumni Association (SNBAA) board. She also holds an MBA from Georgetown University where she was an NBC Fellow and Dean’s Scholar.