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Of Lipstick and Pigs

Spotted by CMO Whisperer Steve Olenski, brutally straight talk from Larry Light:


"Marketing will not fix product quality problems. Marketing will not fix a lack of innovation. Marketing will not fix inferior brand value. Marketing will not fix poor management."


https://www.forbes.com/sites/larrylight/2020/02/27/addressing-product-problems-with-cover-up-marketing-is-a-formula-for-failure/#412751e025c9