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These GenZ Boots Are Made For Walkin'

Updated: May 20, 2023

With nearly two-thirds of GenZs creating new businesses as side-hustles, that’s over 40 million innovations that are *not* being generated inside large and established US companies.

GenZ founder Ritwik Pavan explains that “The best part about being an entrepreneur is that we’re very mission-driven and believe that what we’re going to do is going to change lives for the better.”

It’s striking that 40 million problem-solvers like Ritwik just don’t believe they can be “mission-driven” or “change lives” or make the world a better place in large organizations. And we’re all poorer for it.


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