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Say It Loud

The bias for action is notable . . .

"The brand action consumers would appreciate most is eliminating racial bias from within their organization completely (31 percent). Being consistently vocal through statements, ads or campaigns (18 percent), eliminating racial undertone from their brand identity (13 percent), donating to anti-racism causes (12 percent) and calling out racist comments on social media platforms (eight percent) comprise other brand actions consumers would appreciate."


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